So, you’ve got a small blog or business and are looking to expand into content creation. You want to hire a content writer, but you can’t determine how much they cost.
Can you afford a content writer, or should you put this idea on a shelf to revisit later?
The first thing you should consider is whether you need one. Below are a few reasons why your business or blog will benefit from hiring a content writer:
- More engaging content
- Expansive knowledge
- Constant fresh content
- Optimisation in search engines
So, it’s a benefit to your passion project. Does that necessarily mean you can afford one?
The great answer is… yes, you can!
Price
No set price is charged for freelance writing, and you’ll find that the range is vast. This variance in cost is heavily dependent on experience and quality.
Many people just starting out will charge little to nothing for content creation. At this level, you can expect longer lead times and lower quality. In contrast, if you move to more experienced writers, you will pay more for your content creation. However, you will benefit directly from increased quality and a more professional relationship with the writer.
Frequency
The great thing about hiring a content writer is that most of them work freelance. This means you can be completely flexible when you require content from them.
If you have a bad month, halt the blog orders until you are back on track. Alternatively, if things are going well, you can increase the amount of writing you want from your content creators.
In turn, this means that content creation can cost as much or as little as you’d like. If you want one blog post a month, this will be considerably less than two per week.
However, remember that these blogs should drive traffic to your website resulting in more clicks and views, which should be worth the investment.
Reward
Talking of more clicks and views, how can you really benefit from hiring a content writer? As we mentioned above, your blog will gain all of the following:
- More engaging content
- Expansive knowledge
- Constant fresh content
- Optimisation in search engines
Let’s dive a bit deeper into what these mean.
More engaging content:
These people write blog posts daily with the primary goal of driving traffic to websites. This means that you will be hiring someone with a style of content that keeps people engaged.
The longer people are on your page, the more chance they have of clicking elsewhere on your site.
Expansive knowledge:
By bringing in a content creator, you are adding their knowledge to your own. Let them know what subjects you would like the content on, and they will use their experience and research skills to ensure they write to the best quality.
Being freelance, they know you can find someone else if you aren’t a fan of their content. This means that good freelance writers will go above and beyond to write to their best ability and will expand their knowledge if that’s what is needed.
Constant fresh content:
Having new content on your website every week or month means that your website will look refreshing and active rather than deserted.
Have you ever been on a website, and the latest blog post says, “Posted 2 years ago”? This automatically makes you assume the company is forgotten or inactive. Having an article that says ‘Posted Yesterday’ allows users to see that the company is active and engaged with viewers.
Optimisation in search engines:
When you hire a content writer, they will know precisely what they need to write to get you to the top of the bunch.
The aim of your content should be to get you more visits to your website. After all, that’s what you want, right? Content writers will be sure to include phrases and terms that will make your blog appear higher in searches for potential customers.
Hiring a content writer
There are so many benefits to hiring a content writer for your business that I couldn’t go into detail about them here.
The great thing is how affordable you can make it. Any business can afford a content writer because of how flexible they are, and that’s just one of the reasons you should forget about the aforementioned shelf. Instead, look into hiring a content writer today.
If you’d be interested in hiring a content author, feel free to browse around this site. For an informal chat, you can reach me through the form below!