So you’re looking to hire a blogger in Ontario.
Good move.
Because you’re here, you probably already understand the importance of content. Websites without blogs are like showrooms with the lights off.
Let’s talk about why Ontario businesses hire bloggers, what it costs, and how to choose the right person or company.
Why companies hire bloggers in Ontario instead of writing their own content
I don’t doubt that you can write.
As a business owner or manager, you’re capable.
The difference is, you might not have the time to write strategically.
Blogging isn’t just typing words onto a page and being done with it. It’s a marketing system, an intricate art of connecting with a reader and pulling them along for the ride.
A couple of interesting stats for you: companies that blog consistently generate 67% more leads than those that don’t. Those that publish regularly can be 16 times more likely to see traffic growth. (Source: Gitnux)
And:
- 64% of marketers say blogs increased brand awareness
- 78% of consumers have read a blog before buying
- Businesses that blog are 13× more likely to see positive ROI
(Source: ZipDo)
In other words, blogs bring customers.
What hiring a blogger actually does for your business
There’s a bit of a misconception around this. Lots of people seem to think that my job as a blogger is: write article → send article → done.
In a sense, that’s true. But in reality, there are multiple steps to writing and finishing.
First, I need to do all the research. With the internet, that’s much quicker than it might once have been! But it still takes time. Then, I need to present that information in such a way that the target audience understands. That means grasping who that audience is, which means consulting with you and looking at what’s trending.
That’s not to mention keyword strategies, SEO optimisation, reader psychology, brand voice, formatting, polishing, fact-checking, spell-checking, grammar adjustments, final edits, rewrites, and changes requested by clients.
My point is, hiring a blogger actually saves an awful lot of time. If you’re doing all that yourself, it leaves very little time for your core operations. Working with someone like me frees up all that time, and means you get high-quality content in return.
How much does it cost to hire a blogger in Ontario?
Let’s talk pricing. That’s what most people want to know, after all.
If you hire a freelance blogger in Ontario, you should expect to pay figures like the following:
- $40 to $75 per hour
- $100 to $1,000 per article
- $0.05 to $0.50 per word (I know that’s a big range – but it’s true!)
The reason for such wide variations is the market. Your business should be able to find a happy medium, and expand as it grows. Remember: you usually get what you pay for.
What affects the price of hiring an Ontario blogger?
Rates vary based on:
- experience level
- industry expertise
- research required
- turnaround time
- revisions included
Complex projects cost more. Urgent work costs more. Specialists cost more.
And usually – they’re worth it.
But don’t be afraid to match your budget against the writer’s offerings.
Signs you should hire a blogger right now
You should probably start looking to hire a blogger in Ontario right now if:
- your site hasn’t published in months
- traffic is flat
- competitors outrank you
- you keep “meaning to write something” but never do
Remember: over time, blogs can increase website traffic by up to 434% when consistently updated and optimised.
That’s massive. The trick is, of course, converting that traffic into sales – but it’s more than possible.
What to look for when hiring a blogger in Ontario
With all that said, what’s most important when hiring a blogger in Ontario isn’t the price. It’s the ROI. And the signs that someone will provide a good ROI include the following:
- they ask questions about your business
- they try to understand your audience
- they write naturally (as opposed to robotic SEO/AI text)
- they provide clarity and structure
- they understand your brand voice
- they understand market psychology
Basically, a good blogger is a strategist, not just an engine for printing words on a screen.
Why hiring a local blogger matters (even though they’re online)
Although you might work with a blogger online – and in many cases, never actually meet them in the flesh – it’s still important to hire local if you can.
In this case, hiring a writer in Ontario means you work with someone who understands the local market, knows the regional language, tone, and dialects, can write with local nuance (that’s very important), and understands Canadian audiences.
Someone with location awareness improves your site’s credibility. Readers notice when content sounds like their neighbour wrote it, versus generic garbage. For example, anyone can throw an ‘eh?’ into a sentence and call it Canadian. But not many will be able to reference the innate Canadian ability to distinguish packing snow from powder snow, or that Barrie is having such a massive ongoing snowfall at the time of writing.
Eh?
Looking to hire a blogger in Ontario?
If you want someone who writes like a human (because they are one) and knows how to hold attention (I reference you to the fact that you finished this page) – and actually enjoys writing –
Well –
I’m Ben.
I live in Ontario (near Cambridge).
And I believe we just matched.
Get in touch with me to start our business relationship today!